10 Benefits of Using Virgin Coconut Oil

Coconut Oil is quite popular in the Asian countries and is frequently used in food and medicine. It not only proves to be a good ingredient in most food items but can also provide your hair and skin with the adequate nourishment. Not convinced yet?

Then check out these 10 amazing benefits of using a virgin coconut oil and you would never stop using this oil again:

1. Reduces cholesterol

One of the best benefits of using a virgin coconut oil is that it helps in keeping your cholesterol reduced which in turn protects you from catching any cardiovascular disease. It contains lauric acid which is responsible for keeping the total cholesterol level low and ensures that only the good cholesterol increases.

2. Promotes weight loss

Another great benefit of using virgin coconut oil is that it helps in your fat loss routine. Since it contains medium chain fatty acids which are not like normal fats and don’t circulate in your bloodstream so these fatty acids don’t get stored in your body in the form of fat. In fact, it gets converted into energy and is stored in your body in the same form.

virgin coconut oil

3. Controls diabetes

This oil also acts as a natural insulin in your body. It won’t help you in producing more insulin but it will control the blood sugar by increasing the insulin secretion. So, with this oil, you don’t have to worry about catching diabetes anymore.

4. Decreases the chances of heart disease

Another benefit of using virgin coconut oil is that it can protect you from cardiovascular diseases. It was found in a study that people who had 30 to 60 percent of caloric intake from coconut oil had almost non-existent rates of heart diseases.

5. Helps the immune system

Since it contains lauric acid, it is also helpful in supporting your immune system and making it better.

6. Promotes faster healing

You can also drink this oil will water as it is said that it protects you from illness and can help in speeding up your recovery if taken regularly.

7. Great for the skin

Another benefit of using virgin coconut oil is that when you apply it on your skin, it forms a protective layer which nourishes your skin while keeping the infected area away from any harm. It can also quicken the healing process and helps in clearing up all the scars.

8. Boosts brain activity

It is also been found that using this oil can help in improving your cognitive functions and is particularly effective in treating people with neurodegenerative diseases in the initial stages.

9. Helps in hair thickness

Another benefit of using virgin coconut oil is that it makes your hair look lush and thick. As it penetrates deep into your scalp and nourishes the hair follicles to promote hair growth, it also stops the hair fall and makes your hair look shiny and voluminous again.

10. Useful in Ayurvedic medicines

It is been known that due to coconut oil’s healing properties, it has been used in Ayurvedic medicines for over 5,000 years now. It is safe and can work on most kinds of wounds.

Lauren Conrad Glamour Magazine May 2010 Cover Look

Lauren Conrad Glamour Magazine May 2010 Cover Look

If there was ever a magazine cover to amp up Lauren’s make-up for, of course, we chose to do it for Glamour! I rarely stray far from her signature make-up look… but how could we resist adding a little glam to the eyes? Read on for a quick lesson in layering and smudging.

Lauren's Make-Up

This technique is very hands-on and Lauren and I always work together to create it (I apply the product with a brush then she smudges it with her finger).

First, apply foundation to your entire eyelid (try Mark Face Xpert Flawless Touch in Natural) and follow with a sweep of powder (I used mark Mattnificent Powder in Natural Buff). Both foundation and powder should be the same shades that you used on your face and neck.

Next, line your upper lash line with black liquid liner (we always use mark Get In Line Hook Up Liquid Liner in Painted Black because it’s waterproof so it lasts, and the brush is ultra-thin making it incredibly user-friendly).

Start with soft pressure at the inner corner then gradually press firmer as you work your way outward and upward; the harder you press, the thicker the line. Follow with mascara (mark Scandalash Hook Up in Blacklash) and a few individual flare lashes.

concealer foundation Markget In-Line ScandaLash In Blacklash

Now here’s how we took it a step further: Using a gel liner and small eyeliner brush (I used mark Keep It Going Longwear Liner & Shadow in Entourage and mark Flat Eyeliner Brush), dip your brush in the black liner then swirl it around on the back of your hand to smooth it out. Start at the outside corner of your lower lashline (so the highest concentration of product is placed there) and drag the brush inward (I use small strokes as I work my way across, but you can also do one big sweep).

Then using your ring finger, go back over the line and smudge it back and forth so you “blur” the line. Then decide if you want to add another layer (Lauren and I repeated the process a few times for extra intensity). The result is instant drama and a great alternative if you’re like Lauren and you don’t love wearing any eyeshadow on your lids.

Mark Keep It Going In Entourage Mark Flat Eye Liner Brush

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I also had so much fun doing Whitney Port’s makeup for the story inside! They’re both wearing mark Glow Baby Glow Hook Up Lip Gloss in mPowerment Gold (100% of net proceeds go to Lauren’s charity with the mark, the mPowerment Fund).

0315-lauren-conrad-cover-shoot-call m powerment GOLD

All photos courtesy of Glamour Magazine and Mark Cosmetics.

Melissa Ordway Premieres Her Film “The Last Song”


Last week I had the privilege to work on Melissa Ordway for the first time (she stars as Ashley in Disney’s new film The Last Song as well as on Melrose Place) and she’s as lovely as she is talented! She asked for a California beachy look for her makeup so here’s exactly what products I used:

MO2-1 MO7

Dior Diorskin Nude Natural Glow Foundation in Sand 031
Mark Get Bright Hook Up Highlighter in Natural (under her eyes)
Youngblood Mineral Rice 100% talc-free Setting Powder in Medium (Youngblood is the cult obsession mineral make-up line that I discovered at Henri Bendel’s last month and fell in love with)

DiorskinNudeNaturalGlowHydratingMak getbrighthighlighterinnatural YBloose_mineral_rice_setting_powder

Mark Just Pinched Instant Blush Tint in Peachy (on apples of cheeks before powder is applied)
NARS Bronzing Powder in Laguna (in hollows of cheeks, on the temples, across the hairline, and under jawline, after the face is powdered)
NARS Blush in Luster (on apples of cheeks after the face is powdered)

JustPinchedInstantBlushTintinCheeky NARSLaguna Oasis

Mark i-Mark Custom Pick Eye Shadow in Magic (all over lid), Gioia (upper and lower lashlines) and Stellar (in the crease).
Tarte EmphasEYES in Black (along the inner rims)
CoverGirl Lash Blast Length Mascara in Very Black

i-MarkCustomPickEyeColorinMinx TarteEmphasEYES lashblast_length_mascara_1

Youngblood Lip Shine in Parfait
Mark Glow Baby Glow Lip Gloss in m.Powerment Gold (that Lauren Conrad and I collaborated with Mark to create!)

youngbloodlip_shine mpowermentGOLD

Here are two more pics of her, one with her co-stars Miley Cyrus and Carly Chaikin and the other with her boyfriend, Justin Baldoni, as well as a red carpet interview. Btw, her dress is Herve Leger and her shoes are Badgley Mischka…

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All photos courtesy of WireImage, Maximotv.com, CoverGirl, Dior, Mark, NARS, Tarte and Youngblood.

Krysten Ritter: She’s Out of My League!


I had so much fun working with Krysten Ritter this last month promoting her new film “She’s Out of My League.” She’s such an amazing person and a blast to hang out with… and of course, her face is a dream to work on! Since we’ve been working together for over a year now, we’ve already figured out the best make-up look to bring out her features without masking who she is (see earlier blog post Krysten Ritter’s Signature Red Carpet Look).


So for her premiere in Vegas, I stayed true to her style; using liner on her top lash line to open up her eyes, a few coats of her favorite Diorshow mascara, a gorgeous Pink Lace illuminating blush (also from Dior)and since she isn’t crazy about lipstick (she thinks it looks too heavy and makes her look older) I applied an amazing lip stain pencil from Tarte Cosmetics that goes on like a lip balm, is surprisingly super moisturizing and gives her that sheer pop of bright color that she’s famous for.

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NARS Sheer Glow Foundation in Deauville
Cle de Peau Concealer in Ivory
Dior Lace Poudrier Dentelle Illuminating Lace-Effect Powder in Pink Lace (on cheeks)

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Mark i-Mark Custom Pick Eye Shadow in Victorian Lace
CoverGirl Outlast Smoothwear All-day Eyeliner in Onyx
Dior Diorshow Mascara in Black

i-MarkCustomPickEyeColorinMinx outlast_smoothwear_all_day_eyeli-1 Diorshow-1

Tarte Natural Lip Stain in Lust

tarte natural lips tainin Lust

Here’s a cute red carpet interview so you can see her makeup better, and a cover that I also worked on with her. Enjoy!


All photos courtesy of WireImage, Cle de Peau, Dior, CoverGirl, Mark Cosmetics, NARS, Tarte Cosmetics, Hamas Sanders and Resident Magazine. Video courtesy of Trailer Addict.

Lauren Conrad: Signature Look With an Emphasis on Eye Highlighter

lauren conrad book signing 3

By now you know that Lauren Conrad and I love a contoured face; I do this by “pushing” features inward to create depth by applying a darker color foundation and bronzer in the hollows of her cheeks, temples, along with her hairline and under her jawbone. But lately, we’ve taken it one step further by “pulling” other features forward, using a highlighter under her eyes, above her cheekbones and above her brows. It should be subtle and undetectable (hint: BLEND BLEND BLEND!), but you’ll see how it really draws the attention to her best feature, her eyes.

While promoting her second NY Times Bestselling novel Sweet Little Lies this month, I used the technique for extra drama during her appearance on Jimmy Kimmel Live (watch the video clip below), for her last book signing in Los Angeles and her appearance on Good Day NY (see clip below).

Here’s how to replicate it yourself. Basically, picture yourself skiing with goggles on and getting too much sun, when you remove the goggles, that’s the area above and below your eyes that you want to lighten with the highlighter. Starting on a clean face that has been moisturized and primed, first correct any under-eye dark circles with your favorite concealer.

Then, using mark cosmetics Get Bright Hook Up Highlighter (I used the shade “Light” on Lauren), apply the pearly liquid highlighter under your eyes, starting at your nose then working outward. You can use the applicator wand or use the wand to scoop out enough product into the palm of your hand (about 3 or 4 scoops) then apply it with an egg-shaped blending sponge, using the pointed end of the sponge to dab it to the desired areas (this really presses the product into the skin).

But unlike under-eye concealer, you don’t want to only cover directly under your eyes, instead, you want to increase the area down to above your cheekbone, all the way from your nose to the beginning of your temples. Then again on about a half-inch above your brows, starting at the outer corner above your left brow then dabbing all the way across to the outer corner above your right brow.

good4-1 getbrighthighlighterinnaturalsonia kashuk blending sponge

Next apply foundation to your whole face, reaching the perimeters of the highlighted area, but not covering it. To be more precise in your foundation application, use a sponge or foundation brush, then blend with your fingers. Then contour your face as described in my posts on Lauren’s Seventeen Magazine Cover Look and Lessons in Contouring. Finally, set with powder if needed, but leave the highlighted area untouched. Try it, email me pics and I’ll post them! xoxo

lauren conrad book signings 1-3 lauren conrad book signing 2

All photos and video courtesy of ABC, My Fox 10, Jimmy Kimmel Live, Good Day NY, WireImage and Mark Cosmetics.

Lauren Conrad’s Seventeen Magazine March 2010 Cover Make-up Look


For Lauren Conrad’s Seventeen Magazine cover look, I wanted to create her trademark, California Glow, even though we shot it in November. So I used a foundation color one shade deeper than her skin tone, which can be tricky since it doesn’t match, so I made sure to shade in her neck, chest and even her arms as well. I used mark cosmetics Speedway Foundation Stick in Honey with their Foundation Brush for her face then a large sponge everywhere else to save time by covering more area. Because Lauren doesn’t like to wear eyeshadow, I used the Speedway stick on her eyelids as well.

Now that I made her face into a blank canvas, I had to go back and create dimension, so I contoured the hollows of her cheeks, temples, at the hairline and underneath her jawline with Speedway in Golden, a slightly darker shade than Honey. TIP: to find where your cheekbones are (mine didn’t come in until I was 26!), suck in your cheeks like a fish, then contour slightly below where the bones protrude.

Next, I used mark Just Pinched Instant Blush Tint in Peachy, a brand new color that they sent us that is amazing but not out just yet (sorry!). I applied it with mark’s foundation brush on the apples of Lauren’s cheeks. TIP: to find exactly where your apples are, simply smile in the mirror and they look like little cherries!

speedway in honey mark foundation brush Just Pinched Instant Blush Tintin Cheeky

Now that all the cream work was finished, I powdered her entire face with mark Mattenificent Oil-Absorbing Powder in Golden Honey using a mark Powder Brush. Then I contoured and blushed the same areas again, this time using powder formulations. For the hollows of the cheeks, jawline, temples and along the hairline, I used mark Bronze Pro Bronzing Powder in Pro Golden with their Angled Contour Face Brush for better precision. I used mark Good Glowing Mosaic Blush in Chica on the apples of her cheeks with my favorite Kabuki Brush.

matte-nificent-1 markpowderbrush BronzeProinProGlow markAngledContourFaceBrush GGmosaicblushsandychica markkabuki

Of course, then we lined her signature cat eyes with mark Get In Line Hook Up Waterproof Liquid Liner in Painted Black. If you have trouble or are intimidated, a great technique is to start withdrawing the wing first by imagining a line from the corner of your lash line to the end of your eyebrow, then use that angle to start building your wing with small brushstrokes. Then go back and line your lashline starting at the inner corner. I followed with two coats of mark Make It Big Lash Plumping Mascara in Raven.

markgetinline makeitbig-1

Finally, I coated her lips with mark Dew Drenched Moisturlicious Lip Color in Mist followed by mark Juice Gems in Juicy HoneyDew.

DewDrenched-1 JuiceGemsinJuicyFig

LC17004 LC17003 LC17002

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All photos courtesy of Seventeen Magazine and mark Cosmetics.

Dewy and Casual-Chic Look on Whitney Port

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Last night I did a dewy and casual-chic look on Whitney Port for the Undrest Store Opening on Robertson, complimenting her understated yet fashion-forward outfit. The look is gold-shimmered eyes and flushed cheeks in peachy tones of a true California girl. Here are the products I used:

Mally Smoothskin Cream Compact Foundation in Light
mark Mattnificent Powder in Natural Buff

Mally Smooth skin Cream Compact Foundation matte-nificent-1

NARS The Multiple in Orgasm
NARS Blush in Luster
Smashbox Bronze Lights in Sunkissed Matte

NARS The Multiple in Orgasm NARS BlushLuster-1 smashbox bronze light sin sun kissed matt

mark Making Eyes Eye Shadow Duo in Down to Earth
MAC Fluid Line in Blitz & Glitz
Mally Beauty Volumizing Mascara in Black

mark making eyes eye shadow duo making eyes down to earth MAC Fluid line Mally Volumizing Mascara_Black_detail

MAC Lipstick in Ravishing
mark Glow Baby Glow Hook Up Lip Gloss in mPowerment Peach (developed by Lauren Conrad and me)

MAC Lipstick mark_mpowerment_landing_products


Whitney Port Whitney Port

All photos courtesy of WireImage, MAC Cosmetics, Mally Beauty, Mark Cosmetics, NARS Cosmetics and Smashbox Cosmetics.

Lauren Conrad at the Avon Hope Honors Gala: Forties Glam With A Modern Twist

Lauren Conrad

On Tuesday night in NYC, Lauren Conrad attended the Avon Hope Honors Benefit on behalf of the m.powerment campaign, her philanthropic initiative with mark. Cosmetics dedicated to breaking the cycle of dating abuse and partner violence. Lauren wanted a retro look, reminiscent of Rita Hayworth and Veronica Lake and here’s exactly how I created her Forties glam, using all mark. products:

Face: For a perfectly polished complexion, I evened out Laurens skin tone with Powder Buff Natural Skin Foundation in Natural, giving her a super-velvety finish. To emphasize the delicate contours of her face, I applied Bronze Pro Bronzing Powder starting in the hollow of her cheeks, then directly under her cheekbones, up to her temples, across her hairline and under her jaw line. I then swirled Good Glowing Custom Pick Powder Blush in Star Glo on the apples of her cheeks for a subtle rosy glow.

foundation BronzeProinProGlowGood Glowing

Eyes: Lauren loves her signature winged-out black liquid liner look which I amped up tonight by drawing Get In Line Hook Up Liquid Waterproof Eyeliner in Painted Black a little thicker in the outer corners of her eyes. I then coated her lashes in Make It Big Lash Plumping Mascara in Raven for thickness and length and added individual lashes (4 smalls and 6 mediums on each eye) to complete the look.

markgetinline makeitbig-1

Lips: I gave Lauren a classic red old-Hollywood pout with Dew Drenched Moisturlicious Lip Color in Wave, a true Hollywood red that is warm enough to look gorgeous on everyone. To properly set the color to last all evening, I dipped a cotton swab in Matte-nificent Oil-Absorbing Powder in Natural Buff and carefully traced the outer rims of the lips. For that final touch of extra impact and depth, I added a dab of Belle of the Ball Lip Balm in Sheer Red in the center of the lips with my finger.

DewDrenched-1matte-nificent-1Belle of the Ball Lip Balm

avon foundation celebrates champions lauren conrad lauren conrad

All photos courtesy of WireImage and mark. Cosmetics.

Lauren Conrad at the Style Awards: How to Create Feminine with an Edge

Lauren Conrad

At last night’s 6th Annual Style Awards, Lauren contrasted an ultra-feminine look with a rock twist, from her floral bubble dress paired with studded punk pumps to her braided half-up-do and soft curls contrasted with a hot pink lip and black liquid liner, all in honor of her stylist Britt Bardo, to whom she presented the Style Star Award. I am obsessed with mixing things up because overly girlie comes off a little cutesy, while overly punk comes off. Well, just that.

Fire Shot Capture 028-Lauren Conrad-6th lauren conrad tyra banks issupe 1 hollywood style heels 1012

To create the look, I first filled in her entire lip with Kissink Lip Tintmarker in Berry Bitten, a lip stain favorite of ours that lasts all night yet isn’t dry or flaky. Then I added a coat of Lip Exotics Lip Lacquer Hook Up in Pop for a luscious wet look with a huge color impact.

For her cheeks, I applied Just Pinched Instant Blush Tint in Cheeky, a perfect true pink cream blush, on the apples of her cheeks then dusted above her cheekbones in Twinklebelle (Rose), a shimmery pearlized powder that I also used on her collar bone and shoulders. Finally, to keep all of the emphasis on her winged-out cat eyes (Get In Line Liquid Liner Hook Up in Painted Black), I left her lower lash line undefined, except for a coat of Make It Big Mascara in Raven.

Kissink Liptint Mark Erin Berry Bitten lip exotics lip lacquer hooku pin popJust Pinched Instant Blush Tintin Cheekymarkgetinline makeitbig-1

All photos courtesy of WireImage, Life.com, Just Jared and Mark Cosmetics.

Lauren Conrad in NYC: 5 Days, 6 Looks, 1 Signature Style


I just returned from a week of fashion shows and concerts in New York with Lauren, who unfortunately was pretty under the weather and battling the flu. But with the aid of our favorite mark. products and her fighting spirit, no one could tell! (Thank heaven for mark.!!)

We wanted to create looks that were her (now-famous) signature style: winged-out black liquid liner, glowy & bronzed apricot cheeks and nude lips, but add a few variations to mix it up. The look above was for VH1’s Diva’s concert so I added extra diva-drama with a thick & extended black line on her lower lash line (I used mark Get In Line in Painted Black that is her staple go-to product for her cat eyes, but this time used it on the bottom as well).

A trick to liquid liner is to steady your elbow on your vanity so the only pivot action comes from your wrist. Start with a thin line in the inner corners then press down a little harder as you extend the line outward (making the line thicker), ending a couple millimeters passed the eye.

For the 3.1 Phillip Lim show, I accented the inside corners of her eyes with i-Mark Custom Eye Shadow in Nomadic. Using a small eyeshadow brush, dip it in the powder, press it gently in the inside corner of your eye in a circular motion then drag it 1/4 outward along your lower lash line:


i-MarkCustomPickEyeColorinMinx nomadic

For the Nanette Lepore show, I used Eyemarker Color On Line in Jet along her lower lash line. Draw a line like a marker starting at the outside corner of your lower lash line and end 3/4’s inward:



For the Rebecca Minkoff show, I used Metalliner Eye Glam in Blue Chrome along her lower lash line. Again, sweep it like a pen in the method described above:


Metalliner Eye Glam in Blue Chrome blue chrome

For the MTV VMA’s, she wanted an all-nude matte face illuminated with hints of shimmer so I used Bronze Pro Bronzing Powder in Pro Glow and Dew Drenched Moisturlicious in Skinny Dip:


BronzeProinProGlowPro Glow

We also worked on an amazing photo campaign for the mark. cosmetics featuring a few new products that you’re going to DIE for (stay tuned!). Here’s a shot from the m.Powerment campaign where I used Glow Baby Glow lip glosses in m.Powerment Peach and m.Powerment Gold (that Lauren and I helped develop with mark. and turned out to be soooo gorgeous!). 100% of the net proceeds go to the m.Powerment philanthropic initiative to break the cycle of dating abuse and partner violence:



Here is the mark. must-have products for Lauren’s signature red carpet look that I have used on her religiously for two years:
Speedway in Honey all over the face, Glow Xpert in Candle Glo as a highlighter above her cheekbones, Get Bright Highlighter in Natural under her eyes and accenting the brow bone, Bronze Pro in Pro Golden to support her cheekbones, on her temples, along her hairline and under her jawline, a combination of Good Glowing Mosaic blush in both Love Rush and Hush Baby on the apples of her cheeks, Winkstick in Demure all over her eyelid, Get in Line Waterproof Liquid Liner in Painted Black along her upper lash line, winged up and out, a couple coats of Make It Big lash plumping mascara in Raven, Mini Mark-It Stick for Lips in Goldie Pearl all over her lips followed by a coat of Juice Gems in Juicy Fig.

speedway in honeyconcealergetbrighthighlighterinnaturalBronzeProinProGlowgoodglowingmini mark it stick for eyesin DemureMetalliner Eye Glam in Blue Chrome makeitbig-1mini mark it stick in a pricotJuiceGemsinJuicyFig

Remember that make-up is temporary and if you mess up (applying liquid liner), merely wipe it off and try again! I promise if you practice you can definitely master it. Lauren applies mark. Get in Line liquid liner by herself 7 days a week! If you think it might take you a few tries, use the mark. On The Edge liquid liner in Cleo because it isn’t waterproof like Getting In Line and easier to wipe off until you get it perfect. I had a blast on this trip with Lauren and I hope you have fun recreating her looks.

All photos courtesy of WireImage and mark. Cosmetics.